Hi everyone I’m Bia from Brazil.

Today I want to share something that I realized today in a client’s meeting.

Have you ever stopped to think what a woman’s most common beauty treatment is – no matter where they live, which religion, social economic level or political view?

Hands up who said moisturizing – you got it right!

Of course, that botox is also very common! But let’s focus on what happens in all social economic levels, in all countries – and most often.

It was not until a few years ago that hydration was proved to be not only a beauty treatment but also a health matter.

Here in Brazil there’s a skin specialist who says you must worry about the level of hydration of the skin because the lack of it causes irritation, itches, wrinkles and peeling – and can even lead to more serious problems.

And, according to this specialist, by using common methods of depilatory, you interfere with the external layer of your skin, which causes the problems I mentioned above and means you have to use moisturizer afterwards, if you want to keep your skin looking healthy.

So it is important to use a product which will not traumatize your skin and will also moisturize it in the process.

Here at RB, we are once more ahead! Not only by the technology involved in hair removal, but also in the treatment that comes after – so Veet will remove hair and also hydrate the skin in the process, so you don’t need to use a moisturizer afterwards.

That’s why Veet is the leading brand in the market – we are always in search of innovation.

We have technology and expertise playing on our team. To develop a product we do a great deal of research in our labs and with consumers all around the world to understand efficiency, perception, usage, improvements, design, formula etc.

We care about what consumers have to say, and before a product goes into the market we make sure that we have the best formula, with the best benefits and performance.

And of course, it must be highly approved by its user.

That’s why I’m glad to hear that 83% of Indian women who have used Veet recognized the smoothness (according to research by a female magazine in the country), and I’m positive that for other countries it is the same.

Check out the whole article in Brands today for more details about Indian women’s perception of Veet: Veet gets thumping seal of approval from Women

In order to make that success happen we have a big team committed to breaking the status quo and always bring new thinking to our range of products.

Luckily, I was able to be part of some of them during my period in marketing. Just to give an idea this team has people from Marketing, R&D, R&A, Supply, Project and they all contribute with positive ideas and actions to delivery the best product – the one that you buy.

So girls (and boys), hear my plea: do consider all that I have said before choosing something to put on your skin – it has to be efficient and it has to have a successful background.

Feel the power of hydration!

Ciao! ‘Til the next post!