If you were about to purchase a Clearasil product, would it matter if you knew they were manufactured by the same company that owned Airwick, Veet and Finish? Perhaps you might not pay particular attention to the parent company when buying a branded product, but when you’re looking for Marketing Graduate Programs in the FMCG [...]
Posts Tagged ‘brand innovation’
The Importance of Knowing Your Corporate Brands When Job Hunting
Thursday, June 3rd, 2010Striking to make a difference to women
Friday, August 14th, 2009Do you know what cooperation in the company is? I have worked in RB for 1.5 years and step-by-step every week I’m discovering new and interesting things. And I learned how cooperation with other partners can be used for brand development. In the case of Calgonit development, we cooperate with white goods manufacturers, so every [...]
Our innovation is helping women (and men) the world over
Tuesday, August 11th, 2009Hi everyone I’m Bia from Brazil. Today I want to share something that I realized today in a client’s meeting. Have you ever stopped to think what a woman’s most common beauty treatment is – no matter where they live, which religion, social economic level or political view? Hands up who said moisturizing – [...]
Working in marketing totally rocks – despite the roaches!
Friday, July 31st, 2009Hi everyone. As Marcus has already told you, I´m the new Brazilian blogger here on My RB Opportunity! I am a trainee too and he helped me a lot during the 6 months I’ve worked in Indirect Channel (for those who don´t know what Indirect Channel is: This is a Sales Channel, that [...]
RB Brazil Sales Convention
Monday, July 13th, 2009Last week we assembled all of our sales force. The target was to analyze the YTD results, clarify the main strategies and launch the new products. We launched 13 new products. It´s a lot! For a short period. Air Wick new fragrances were one of the main launches with Harpic Power Plus. Vanish brought a [...]
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