At RB, you hear a lot about brands, because when you really boil it down, our powerbrands are what all of us, both those in marketing and beyond, work to build and maintain each and every day.
However, what I think is even more important than the powerbrands of the products are the powerbrands of the people behind them.
The wonderful thing about RB is that there is never a dull moment and I do mean NEVER. There are ALWAYS projects to manage and drive to completion and new projects on which to begin working with your team. And this doesn’t include any initiatives you suggest and pursue as you begin to contribute your own ideas, skills and propositions to the business.
I thought it would be interesting to share what one potential day in the life of an Assistant Brand Manager (ABM) is like to provide you a little more insight into what we ABMs do.
When I first started back in July, our office layout was the stereotypical expanse of cubicles that one might expect in any larger corporation building. I didn’t mind this so much, except for the fact that I am an extreme extrovert and get energized from interacting with others. Being in a cubicle behind 4 beige partitions hidden from the sunlight and the world is not my idea of an inspiring working environment. I also do not like interacting solely by email or phone, and in fact, I would find reasons to get in front of those with whom I was working, as I found that we were exponentially more productive and creative when we could interact in person.
Last week I received an e-mail from the Marketing Director in Germany introducing a new internal project to his team. It’s called “brand ambassador”. As Mark stated: “Reckitt Benckiser stands for strong brands and their people, who are passionate about it. Therefore it is our aspiration to make every RB Germany employee an ambassador for our [...]
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