1. Insights Whether it’s identifying an unrevealed consumer belief or the way that shoppers behave, we are relentlessly on the lookout for insights to drive product development and communication. As a mentor at RB once told me, you can tell it is a good consumer insight if you find yourself nodding by the end [...]
Posts Tagged ‘Brand Manager’
4 essential terms at RB – or how our entrepreneurial culture flies
Wednesday, October 14th, 2009Why be a brand user when you can be a Brand Manager?
Saturday, July 11th, 2009I hope my blogs have given you an insight into a Marketer’s life at Reckitt Benckiser. I’ve really enjoyed telling you about my role and what makes it so exceptional for me, and many other Marketers’ here at RB. I’ve wanted to be a Brand Manager since I was 16 and now working at RB [...]
First blog post
Wednesday, May 20th, 2009Hi! My name is Oriane, I am Associate Brand Manager for the Veet® brand based in the US. I will be sharing my personal experience as a young marketer, providing you with (hopefully) exciting tips and thoughts about my role and the company. My career path is unusual… I started at Reckitt Benckiser in France [...]
English
