Last week I received an e-mail from the Marketing Director in Germany introducing a new internal project to his team. It’s called “brand ambassador”. As Mark stated: “Reckitt Benckiser stands for strong brands and their people, who are passionate about it. Therefore it is our aspiration to make every RB Germany employee an ambassador for our [...]
Posts Tagged ‘brands’
Branded!
Tuesday, October 13th, 2009Why be a brand user when you can be a Brand Manager?
Saturday, July 11th, 2009I hope my blogs have given you an insight into a Marketer’s life at Reckitt Benckiser. I’ve really enjoyed telling you about my role and what makes it so exceptional for me, and many other Marketers’ here at RB. I’ve wanted to be a Brand Manager since I was 16 and now working at RB [...]
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