Posts Tagged ‘career development’

4 Steps to become a RB’ler

Sunday, March 7th, 2010

After finishing university every graduate asks himself: how do I get the job I really want? Within this blog entry I will try to give you some insights how my way to RB looked like. Maybe this can become your way, too.

 

1st step: the application.

Find your own style but be aware of the local formalities.

Formalities: The first look is always at the form. Take a look at letters you got from serious companies. You will realize that the format is serious as well. Take this as an example. Colleagues from the HR department get hundreds of applications. So be aware that there are no bigger mistakes within your formalities. Here is a good website for all you German readers. It gives very good insights of the formalities of applications in Germany.

Your own style: Be unique. Take care of the formalities but within those – find your own way. When I was younger sport was a big part of my life. In every application you will find something about this part of me. In addition I love other countries, other cultures. Find a way to express yourself. E.g. I always mentioned that I am a son of the sailor and that this might the reason for my passion for different cultures. Take a look at your life – what makes your heart beat faster?

 

2nd step: the telephone interview.

Be prepared but be yourself – do never prepare whole sentences or words for the talk.

The preparation: Take a look at the website of the company. I found a lot of information about RB and thought how I could fit in this culture. Search for press releases. Go to Youtube and watch some adds:

Waterfall

After that I made a list of things which might be important. Strengths, weaknesses, goals in 5 years, goals in 10 years, why do I want to join RB, why should RB pick me, questions.

The call: Wiebke, the Senior Human Resources Advisor, of our business in Germany called me that day. From the very first beginning I had a very good feeling. I was in the city that day where Wiebke grew up. A good start. Something like this is good to stay in mind. Maybe Wiebke had ten calls that day – but I am sure she remembered that I was the one who was in her home town when we talked. Ask the interviewer personal things. If the topic is sports or hobbies. Why shouldn’t you ask the interviewer about his passions? Maybe there is a connection. The BCG offers some good interview tips as well.

 

3rd and 4th Step: the personal interviews.

At RB I had two personal talks. The first one was with Wiebke and Benno, our Head of Field Sales and Head of Trade Marketing. The second one was with two Marketing Managers. That first day we had two topics: a case study with an analysis and the personal talk. The second day included “only” a personal interview.

The case: Again the preparation comes first. It was my first case study ever. So I searched the web and found this very good site by McKinsey where you are able to practices cases. Take your time and go through the steps. It helped me a lot to understand what a case study is all about. In my case the study had a lot of numbers about market shares, turnover, net revenue and so on. My first thought after my first look – ok, I will leave NOW. In this situation, stay cool. I read it again, made notes. The topic can be about everything. E.g. the company want to join a new market or want to launch a new product. How are the action steps? So, I made my analysis. I focused on the things I understood and I put my action plan up the flip chart but: I was too late. Five minutes before I finished Wiebke and Benno entered the room. My thought: it is over now. And again: stay cool. No one will cut your head off. I finished my paintings and presented my ideas. I am sure not everything was correct but I had my plan and answers to the questions. If I did not understand everything – no problem. Benno explained it to me. Everything was very fair.

The personal talk: the tips and tricks are almost the same as I wrote above within the part about the telephone interview. Most important thing again: be yourself! Benno told me afterwards that after the talk he had the feeling that he really knew who I am.

 

When I take a look back at the whole application process I recommend one most important thing: be yourself and always start the talk with a big…

 

…smile.

Smile

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Why RB employees are passionate about their work

Thursday, March 4th, 2010

It has been almost a year with RB and I was wondering why I am so passionate about my work and satisfied with my job. After a careful analysis of my Job Characteristics I found the reason.

Let me explain this in more detail to you with the help of a model known as
Job Characteristics Model.

ob12_07stSkill Variety

The degree to which a job requires a variety of different activities (how many different skills are used in a given day, week, month?). As Area sales manager I have to use variety of skills that include management skills, sales and marketing skills, negotiation skills and many more to run a whole distribution chain.

Task Identity

 The degree to which the job requires completion of a whole and identifiable piece of work (from beginning to end). As an area sales manager I am responsible for sales targets of Karachi city, so I have to plan, organize, lead and control my team accordingly.

 Task Significance

The degree to which the job has a substantial impact on the lives or work of other people. I am leading a team of almost 50 people. My actions and decision have a substantial impact on the lives of my team members.

Autonomy

The degree to which the job provides substantial freedom and discretion to the individual in scheduling the work and in determining the procedures to be used in carrying it out. As an area sales manager I have substantial freedom and discretion in scheduling my work.

Feedback

The degree to which carrying out the work activities required by a job results in the individual obtaining direct and clear information about the effectiveness of his or her performance. I constantly give feedback to my team regarding their performance and I am given feedback from my line manager that keeps me on my toes.

 

The model states that Jobs with skill variety, task identity, task significance, autonomy, and for which feedback of results is given, directly affect three psychological states of employees:

1. Knowledge of results

2. Meaningfulness of work

3. Personal feelings of responsibility for results

Increases in these psychological states result in increased motivation, performance, passion and job satisfaction. This is the reason why I am so passionate about my work and satisfied with my job!!

For real job satisfaction you need to know where and in which function you want to work. The RB career website might help you to make up your mind: www.reckittbenckiser.jobs

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Choose a Career, not a Job…

Wednesday, March 3rd, 2010
One of the most daunting decisions I had to make at the end of university was choosing which career path to take…

I knew I wanted to do something marketing related in FMCG, but there was a myriad of companies promoting marketing and sales graduate programs – which one was going to help me achieve my goals of having a fulfilling marketing career?

Having been in the Commercial Graduate Program for more than a year, I have no doubt that I have made the right decision to work at RB. Here are some of the reasons why:

 

1. Strong Portfolio of Brands – Whilst most students are familiar with the P&G, Unilever and L’Oreal’s of the world, the truth is, most of them have probably never heard of RB. Don’t worry, even our stakeholders have trouble figuring our who we are!

However, one thing is for certain, people know our brands – Nurofen, Strepsils, Veet and Dettol to name a few – and at the end of the day, its all about the brands, isn’t it?

At RB, you’ll be working with brands which are ranked 1 or 2 in the marketplace. Walking into a pharmacy as a Sales Representative in my first rotation, I was always able to get the buyer’s attention and respect because they knew our portfolio of market-leading products would help drive customers into their stores and grow their business.

Did you know that at RB, 40% of revenue is generated from new products launched within the past 3 years? So you can be reassured that there will be a plethora of resources and talent readily available to accommodate innovation and growth of our brands and being part of that process, whether it be marketing or sales, is so rewarding for your career.

 

2. Real Ownership and Responsibility – I don’t think any student comes out of a marketing degree wanting a career in sales; I certainly didn’t… which is why I can understand why many students are hesitant to consider a graduate program which incorporates time in the field or in sales.

It was a case of sink or swim when I was handed over a territory of over 120 stores to manage – and while it was certainly a challenge, I also had a ball of a time doing it!

I felt a great sense of ownership and achievement in being able to negotiate and implement a planogram, sell in a promotional program and be able to resolve difficult situations – you learn a lot about responsibility, task prioritisation and demonstrating entrepreneurship.

Most importantly, I felt like I was a valued member of my team and that we all shared the same company core values which allowed us to achieve our goals and deliver results. Do you also share the same passion and drive like we do? See if you have what it takes to thrive at RB.

My time on the field has allowed me to build a strong foundation and thorough understanding of how RB brands are perceived in the market place – perfect preparation for my upcoming marketing rotation. After all, how can you truly understand a brand if you don’t know what customers want?

 

3. The Aussie Graduates! – Since the Commercial Graduate Program started in RB Australia/New Zealand 4 years ago, the pool of graduates has grown into a small family of nearly 20!

 

RB Graduates at Sales Awards Gala

RB Graduates at Sales Awards Gala

 

So when you find yourself in a difficult situation, you know you can always seek help and guidance from another graduate who has been through it all and knows what you’re going through.

As Eva mentioned in one of her posts, we have an annual graduate development day where the New Zealand graduates come over to Australia we get to see what kinds of mischief our neighbours get up to! It truly reinforces the international element of working for a global FMCG company.

We graduates work hard but play harder and whilst it’s great to catch up and let your hair down during official work functions to down, we also socialise outside of work – most recently having Italian cuisine in Darling Harbour!

 

RB Graduates at Christmas Party

RB Graduates at Christmas Party

 

Until my next blog post, I leave you with some recent photos of the RB Australia graduates partying it up at our Hollywood character themed Christmas Party and Sales Awards Gala in Circular Quay, Sydney!

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Top 10 LinkedIn Groups for Aspiring Brand Managers

Wednesday, March 3rd, 2010

LinkedIn is the leading professional network on the web, so if you don’t have an account already, get one today! If you have one already, you’re off to a great start.

LinkedIn is an invaluable asset to all professionals and students out there providing you many unique features, including your own professional online resume, its own job board, a comprehensive company directory and more.

 

LinkedInGroupsOne feature you job seekers may not know about or have fully explored is LinkedIn Groups. LinkedIn Groups are free to join, and you can choose to join up to 50 groups from a list of thousands of user-created groups for literally just about anything. Not only do these groups provide you access to connect with and contact fellow group members who could become future partners, employees, investors, customers etc., but the groups’ discussion board and news sections can provide more networking opportunities, answers to your questions and insightful advice, tips and support. You can also contribute answers, comments and your own expertise to the groups’ discussion boards to establish your own online personal brand on LinkedIn.

 

While there are thousands of quality groups out there that I encourage you to check out, here are the Top 10 LinkedIn Groups for Aspiring Brand Managers to help you build your own brand and launch your career:

 

 

*These groups are not listed in any particular order.

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The differences between marketing and sales departments

Tuesday, March 2nd, 2010

My name is Nicole. I have been working as a trainee here at Reckitt Benckiser in Brazil since July 2009. Being a trainee at RB is something really different from any other job I had before and completely different from the trainee programs in other big companies. This is mainly because our graduate program gives you exposure to two departments: marketing and sales/trade. Right from the start of your assignment you have responsibility and ownership of complex projects.

I have started in the sales department where I had to deliver 3 main projects in a period of six months:
1) build stronger partnership with golden stores attended by the indirect channel,
2) develop a tool to measure clients sell out and stock and finally
3) the Pharma GTM (Go To Market plan), for the brands which are not launched, yet.
Three strategically very important projects which had to be attractive for our sales team as well as our clients, but of course the client is always the king. 

Last month I started working in the marketing department and I am responsible for future launches of RB products. Also strategically important but in this case what matters most are our consumers and what they think or feel about our products. In the marketing department you are also responsible for the financials of your brand: the product GM (Gross Margin) and everything that impacts the cost of the product needs to be managed and tracked. 

Besides these differences both departments have also other specific characteristics. For example: the results in sales are very short term driven and you have monthly targets to achieve and are constantly evaluated. In marketing you tend to have longer term targets and in some cases you start to see first results after one year. Another clear difference between both areas is that most of decisions in marketing are made based on researches and official reports such as Nielsen, whereas in sales sometimes – because it is so difficult to measure results in the trade (one of the main reasons for it is that the market is too big, in Brazil we have more than 400.00 stores) – some decisions are made based on not only quantitative data (Nielsen), but also on more qualitative data delivered from our field team.

Clearly, there are much more differences between both areas but I believe those are the most important ones. All in all, having the opportunity to work on both sides is really good and important for one’s career. At the end of the program you will get a 360° view of the commercial area and the most important parts of the business. I can only recommend to joining Reckitt Benckiser´s trainee program.

Find out more about our graduate programs on http://www.reckittbenckiser.jobs/graduates

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