One of my favorite aspects of the job are those moments when I have the opportunity to get away from the desk, interact with consumers, and see what other brands are busy doing. Recently I had just that opportunity with the 8th annual national BlogHer conference in NYC. Started in 2006 as a collection of [...]
Posts Tagged ‘communication’
BlogHer Conference 2012
Tuesday, August 21st, 2012Guest Blog: Answers from Hugh Burkitt – CE of the Marketing Society
Friday, July 6th, 2012“A good marketer must be able to define and satisfy the consumer’s need – and must be able to do so at a profit.” Hugh Burkitt, Chief Executive of The Marketing Society. ? As an ‘industry insider’ – what keeps you fascinated by the marketing scene? As the News of the World used to [...]
A brief insight into campus life in China
Monday, June 25th, 2012In my first blog I briefly described the project I am working on at the moment. An important part of the awareness raising program is university outreach. In order to propose the best way forward in China we need to find out the best way to communicate with students. And the idea is to do [...]
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