Posts Tagged ‘communication’

BlogHer Conference 2012

Tuesday, August 21st, 2012

One of my favorite aspects of the job are those moments when I have the opportunity to get away from the desk, interact with consumers, and see what other brands are busy doing. Recently I had just that opportunity with the 8th annual national BlogHer conference in NYC. Started in 2006 as a collection of […]

Going Digital in China

Thursday, July 12th, 2012

I am now in the Beijing office for nearly a month. I am very much fascinated by the way we are marketing our brands in this market. The media landscape is much more cluttered than in any other market (maybe not really a surprise given China is the most populated country in the world). There […]

Guest Blog: Answers from Hugh Burkitt – CE of the Marketing Society

Friday, July 6th, 2012

“A good marketer must be able to define and satisfy the consumer’s need – and must be able to do so at a profit.”   Hugh Burkitt, Chief Executive of The Marketing Society.   ?       As an ‘industry insider’ – what keeps you fascinated by the marketing scene? As the News of the World used to […]

A brief insight into campus life in China

Monday, June 25th, 2012

In my first blog  I briefly described the project I am working on at the moment. An important part of the awareness raising program is university outreach. In order to propose the best way forward in China we need to find out the best way to communicate with students. And the idea is to do […]

Fit for success?

Monday, March 5th, 2012

It’s no secret that to get ahead in your career you often need to work long hours, spend time at your desk and put in the effort of networking, attending meetings and travelling for business. However, no matter how busy someone is, it’s still important to take time out to stay fit and healthy for […]