I’m Will and I am new to the whole blogging side of my job as Reckitt Benckiser Campus Brand Manager for Loughborough University, so for any of you who regularly read RB’s blogs, you will recognise me as a ‘new face in town’. Although this is my first blog, I have been working hard at [...]
Posts Tagged ‘creative’
Campus Brand Manager: Flip-Flop Pandemonium
Tuesday, November 2nd, 2010What you need to be a success at RB
Tuesday, October 19th, 2010If Reckitt Benckiser is the organization that you are looking to work at then as a fresh graduate you have to be prepared for a few things: Initiative and Commitment These are perhaps the two underlying foundations of the organization. No one asks you to do workings and analyses, rather one is expected to be [...]
Bloodsucker proves a winner!
Wednesday, December 2nd, 2009Last week I shared with you the great Aerogard outdoor campaign which will be running throughout summer in Sydney. Even better news this week as Aerogard’s ‘Don’t Give Blood’ campaign has been selected as best print ad of the week from website Best Ad on TV (competing against other international campaigns) The success of Aerogard’s [...]
Is it Advertising or is it Art?
Thursday, August 13th, 2009Whilst I was on holiday in NY, I stumbled across this piece of street art, Ironically the same day I went to see Andy Warhol’s famous Campbell’s Soup. An image that could be viewed as essentially an ‘advertisement ‘ for tinned soup has evolved into one of the most iconic images of pop art. [...]
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