Posts Tagged ‘Decision Making Challenge’

4 Steps to become a RB’ler

Sunday, March 7th, 2010

After finishing university every graduate asks himself: how do I get the job I really want? Within this blog entry I will try to give you some insights how my way to RB looked like. Maybe this can become your way, too.

 

1st step: the application.

Find your own style but be aware of the local formalities.

Formalities: The first look is always at the form. Take a look at letters you got from serious companies. You will realize that the format is serious as well. Take this as an example. Colleagues from the HR department get hundreds of applications. So be aware that there are no bigger mistakes within your formalities. Here is a good website for all you German readers. It gives very good insights of the formalities of applications in Germany.

Your own style: Be unique. Take care of the formalities but within those – find your own way. When I was younger sport was a big part of my life. In every application you will find something about this part of me. In addition I love other countries, other cultures. Find a way to express yourself. E.g. I always mentioned that I am a son of the sailor and that this might the reason for my passion for different cultures. Take a look at your life – what makes your heart beat faster?

 

2nd step: the telephone interview.

Be prepared but be yourself – do never prepare whole sentences or words for the talk.

The preparation: Take a look at the website of the company. I found a lot of information about RB and thought how I could fit in this culture. Search for press releases. Go to Youtube and watch some adds:

Waterfall

After that I made a list of things which might be important. Strengths, weaknesses, goals in 5 years, goals in 10 years, why do I want to join RB, why should RB pick me, questions.

The call: Wiebke, the Senior Human Resources Advisor, of our business in Germany called me that day. From the very first beginning I had a very good feeling. I was in the city that day where Wiebke grew up. A good start. Something like this is good to stay in mind. Maybe Wiebke had ten calls that day – but I am sure she remembered that I was the one who was in her home town when we talked. Ask the interviewer personal things. If the topic is sports or hobbies. Why shouldn’t you ask the interviewer about his passions? Maybe there is a connection. The BCG offers some good interview tips as well.

 

3rd and 4th Step: the personal interviews.

At RB I had two personal talks. The first one was with Wiebke and Benno, our Head of Field Sales and Head of Trade Marketing. The second one was with two Marketing Managers. That first day we had two topics: a case study with an analysis and the personal talk. The second day included “only” a personal interview.

The case: Again the preparation comes first. It was my first case study ever. So I searched the web and found this very good site by McKinsey where you are able to practices cases. Take your time and go through the steps. It helped me a lot to understand what a case study is all about. In my case the study had a lot of numbers about market shares, turnover, net revenue and so on. My first thought after my first look – ok, I will leave NOW. In this situation, stay cool. I read it again, made notes. The topic can be about everything. E.g. the company want to join a new market or want to launch a new product. How are the action steps? So, I made my analysis. I focused on the things I understood and I put my action plan up the flip chart but: I was too late. Five minutes before I finished Wiebke and Benno entered the room. My thought: it is over now. And again: stay cool. No one will cut your head off. I finished my paintings and presented my ideas. I am sure not everything was correct but I had my plan and answers to the questions. If I did not understand everything – no problem. Benno explained it to me. Everything was very fair.

The personal talk: the tips and tricks are almost the same as I wrote above within the part about the telephone interview. Most important thing again: be yourself! Benno told me afterwards that after the talk he had the feeling that he really knew who I am.

 

When I take a look back at the whole application process I recommend one most important thing: be yourself and always start the talk with a big…

 

…smile.

Smile

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Decision Making Challenge winners keep their cool to win $5,000

Friday, October 2nd, 2009

 

Recently Reckitt Benckiser announced the winners in the company´s global competition to come up with an innovative new product for festival goers.

So what was the “big” idea?
Who took the crown in the Decision Making Challenge?

 

Well, it was Sandeep Gautam and Manisha Mishra, two Indian friends who created HairSUKH, ‘the no sweat hair solution’ for their entry.
But what did they do to make their product stand out from the other interesting projects, which included body cleansing wipes and a biodegradable tent?
Their invention caught the eye of the judges for it’s simplicity, innovation and creativity.
Quite simply, HairSUKH is a useful product. It dries up perspiration on the scalp and hair instantaneously and allows your head to cool “naturally”.

 

And there´s more! This new product could be used in conjunction with any other hair styling products on the market.

For me, this project also stood out from the others because:

  1. They thought beyond the obvious – they invented something creative, new, and at the same time, a viable product.
  2. They invented a product based on a real consumer need -they researched to test its consumption potential and its acceptance. This is what we do in “real marketing life” – testing the product before launching it.
  3. They tackled the competition brief effectively – they invented a new product with sales potential and planned the most important steps for launching it. They also decided upon the marketing strategy during music concerts for making the product successful (it would come in a range of fragrances and be available in bottles and sachets).

 

Interestingly, when asked what influenced them to participate in the challenge, Sandeep said: “”The format of the challenge was such that it had to be fun but the biggest motivator for both of us was the name: RB. It is a dream destination.
“We particularly enjoyed it because it allowed us to use innovation and creativity more than theoretical knowledge.”

 

And they made sure they stood a better chance than their competitors as they read this blog to learn more about RB´s culture – so important to develop a new product that fits into its DNA.
As you may or may not know, Reckitt is recognized for having one of the highest rates of innovation – with about 40% of annual revenues coming from products launched in the prior three years.

 

I´ve been working at RB for almost year and a half, and for me it is extremely rewarding to hear the winners say: “RB encourages people not only to perform but to outperform. It is a demanding place but it ensures it’s employees excel in what they do.”
This is really what we feel working at RB!

 

When asked about their winning product, Sandeep added: “The brand name HairSUKH was chosen strategically to evoke curiosity in people. It means Happy hair. We marketed HairSUKH by creating a buzz about it, did viral marketing and also word of mouth marketing. Our friends played a major role in this by using their own network to spread the message. We would like to take this opportunity to thank all the people involved in this win.”

 

 

Nice, isn´t it? This is what you feel succeeding in a project, not just in a challenge…

 

Well, If you didn’t win or didn’t take part in the competition but are interested in a career in marketing why not visit my previous blog post How to Ace your Marketing Career - or if I can help in any way just write me a line. I´ll be glad to talk to you!

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Countdown to cash

Friday, August 28th, 2009

The countdown is on. Who made the best decisions and will take home the $5,000?

If you haven’t yet,  check out the finalists in the RB decision making challenge  - the top 20 rated videos are on site now.

The judging is happening this week and the winner will be announced next week. Entries are being judged on:

  • creativity or innovation
  • originality
  • bold decision-making 
  • quality of marketing ideas

There have been some interesting entries, some amusing entries and some strange entries! Which is your pick to win?

Check them out at www.reckittbenckiser.jos/challenge

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Dragons’ Den-ckiser

Wednesday, August 19th, 2009

 
The thinking at RB is, in short, innovative.

There are many other qualities that the people I work with daily attribute (all of which link to the Reckitt Benckiser core values), however an inventive attitude is essential.

 

Whether it relates to working around blocks or not over-complicating a solution, the ultimate aim is something I always keep in the forefront of my mind. This means that the balance between time/expense and reward is formed quite easily.

 

Top entrepreneurs embody this attitude, and a recent episode of the British TV show Dragons’ Denfeaturing a single mum from Scunthorpe, perfectly exemplifies how challenging the status quo can lead to huge reward.

 

The product is called Magnamole and basically helps feed cables through cavity walls.
It’s simple, services a real need, and during the presentation it’s clear that all the challenges were pre-empted.
The dragons love it (as summarised by the one of the investor’s himself in this Telegraph article) and end up fighting over her business.

 

This entrepreneur obviously made the right decisions, and now you too have the opportunity to do the same.
The Reckitt Benckiser decision making challenge is a competition in which you can win $5000, and all you have to do is invent a festival product which impresses us with your creativity.
More information can be found on this RB opportunity post submitted by Edd.
The competition is only open for another 3 days, so don’t delay, get your entry in now.

 

And, just as with Magnamole, simplicity may be the key.  Best of luck!

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The festival inventions are coming in – but do you think you could you do better?

Wednesday, August 5th, 2009

 

Hi everybody!

This week I want to talk about RB’s Decision Making Challenge. Have you already read something about it?

It is part of Reckitt Benckiser’s awareness raising campaign to have more grads and early career professionals consider RB when they are looking for a job.
Here in Brazil, for example, a lot of people know RB’s brands, such as Vanish, Veet, Veja and SBP, but they don’t recognize RB as company.
The main purpose of this initiative is to develop the institutional brand amongst this target.
Brazilians had their first “contact” with our institutional brand last week, through business magazines and newspapers that explored this subject and issued the release.

 

The competition was launched on the RB Facebook page where you can find a video explaining how to enter.
The task is to ‘invent’ an innovative produt that would be useful to anyone going to a music festival and upload a video explaining your idea.

And the winner gets $5,000 (or local equivalent) -  a significant prize, don’t you think?

My British colleague Edd wrote a blog post about RB’s Decision Making Challenge when it was launched. He offered tips and advice on how to tackle the challenge – so have a look there for some ideas.

As he works in research and development at RB, he has great tips on inventing a market-breaking new product! It is very interesting to know more about this ” innovation process” (and it could just help you win!)

 

Inventors and festival goers are already chatting about the challenge. Visit Inventor Spot and Festival Planet to see.

And there have been some great entries. From Frosty Wipes and a Helium Backback to a hilarious entry for a biodegradable tent.
Check him out in the video at the top of the page.
What do you make of the catchy jingle (and his very strange friend!)?
Do you think this is the way forward – or could you do better?

Good luck. I’m looking forward to watching your videos!

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