Posts Tagged ‘ideas’

Rock ’n’ Roll at the Point of Sale…

Friday, February 26th, 2010

…and how to make it happen.   Wikipedia says that “Rock ’n’ Roll is a genre of popular music…” To me this guy right here represents perfectly what Rock ’n’ Roll is all about:       Entertaining, talented, unique, powerful, impressive – Rock ‘n’ Roll.   I will never forget Jan 6th 2010. The [...]

How to win £1,000: The next generation of the Finish family

Monday, January 18th, 2010

It’s been a while since I last posted a blog post on here. Since then I’ve moved to the Finish delivery team of the New Technologies Group. And one of the things we are working on is asking where the general public thinks the future of Finish (Calgonit, Electrosol) products should head. And what will [...]

A quacker of a launch for OHOP!

Wednesday, November 4th, 2009

The Australian RB offices have been hit with an influx of bizarre activity - cryptic concrete chalking, mirror messages and, more bizarrely, thousands of rubber duckies appearing everywhere!   As part of the internal OHOP (Our Home Our Planet) committee we were challenged to develop an internal employee teaser and education campaign to coincide with an [...]

Decision Making Challenge winners keep their cool to win $5,000

Friday, October 2nd, 2009

  Recently Reckitt Benckiser announced the winners in the company´s global competition to come up with an innovative new product for festival goers. So what was the “big” idea? Who took the crown in the Decision Making Challenge?   Well, it was Sandeep Gautam and Manisha Mishra, two Indian friends who created HairSUKH, ‘the no [...]

Brainstorming in the south of France

Monday, September 28th, 2009

I’m back from a meeting with one of our sales teams in the south of France. Unfortunatly I didn’t have time to enjoy the beautiful city – even though our hotel was just 20m from the beach. But of course we didn’t go there for the beach! In Marketing it is important to participate in [...]