Recently Reckitt Benckiser announced the winners in the company´s global competition to come up with an innovative new product for festival goers.
So what was the “big” idea?
Who took the crown in the Decision Making Challenge?
Well, it was Sandeep Gautam and Manisha Mishra, two Indian friends who created HairSUKH, ‘the no sweat hair solution’ for their [...]
Posts Tagged ‘ideas’
Brainstorming in the south of France
Monday, September 28th, 2009I’m back from a meeting with one of our sales teams in the south of France. Unfortunatly I didn’t have time to enjoy the beautiful city – even though our hotel was just 20m from the beach.
But of course we didn’t go there for the beach!
In Marketing it is important to participate in meetings with [...]
Is it Advertising or is it Art?
Thursday, August 13th, 2009Whilst I was on holiday in NY, I stumbled across this piece of street art,
Ironically the same day I went to see Andy Warhol’s famous Campbell’s Soup.
An image that could be viewed as essentially an ‘advertisement ‘ for tinned soup has evolved into one of the most iconic images of pop art.
The statement got [...]
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