Reckitt Benckiser » marketing 360 http://www.myrbopportunity.com Reckitt Benckiser, RB, the company that makes Vanish, Airwick, Finish, Veet and many leading brands… whatever you’d like to call us, we’re one of the world’s fastest-growing companies in household, health and personal care products. We want to give you a window into our world and see what ‘opportunity’ means to us. We’re one of those places where no two days are the same, where you’re expected to put your money where your mouth is, challenge the status quo, and do it fast. Whatever ‘it’ is. Our bloggers will be sharing with you their thoughts and experiences to give you a real understanding of the breadth of global opportunity here and the diversity of RB, Many will be people who are on graduate or management trainee programmes and some will be well established in their careers here. Tue, 07 Sep 2010 16:46:58 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 TGIM (Thank God it’s Monday) http://www.myrbopportunity.com/2009/12/15/tgim-thank-god-it%e2%80%99s-monday/ http://www.myrbopportunity.com/2009/12/15/tgim-thank-god-it%e2%80%99s-monday/#comments Tue, 15 Dec 2009 13:03:39 +0000 Akhtar http://www.myrbopportunity.com/?p=2551

Confucius once said:
“Choose a job you love and you will never have to work a day in your life”.

I chose to be a marketer because I love the job of a marketer.
While doing my MBA I took a keen interest in all the marketing courses and was always curious about practicing all the theories I had learned.Reckitt Benckiser provided me with the opportunity to get a 360 degree experience of marketing.

 

And yes I know it’s Tuesday, but I wonder how many people get to declare: Thank God it’s Monday at the start of their working week? Being a management trainee in marketing is like an exhilarating roller coaster ride at Reckitt.I am working like a brand manager – devising strategies for next year with the marketing team, attending all the planning meetings.I am working with creative agencies to device strategies for Below The Line activities; pitching in my ideas which are taken seriously.And I am working with celebrities for Above The Line activities.

 

mts

The marketing management trainees

 

But, for me, the icing on the cake is the culture here.At RB we are encouraged to work to our core values, to aim high and outperform. RB actually allows daring ideas to thrive, and we work as one, united by common principles and attitudes. And we are all very passionate about our work.

Check out this great video in which working at RB is compared to watching a Pink Floyd concert!

 

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