Posts Tagged ‘Marketing’

Airing our dirty laundry in public…

Friday, December 23rd, 2011

I never thought I would get to write that as a headline – but that’s exactly what happened in Chennai this month! Working in the scientific services group, one of our roles is to support claims, demonstrations and approve marketing communications for the brands we support. Demonstrations are a really powerful tool in communicating with [...]

You’re buying condoms? Shame on you!

Monday, October 24th, 2011

Can’t get over the embarassement of buying condoms? Try this trick… Hi Guys. Here’s my first blog, so please do enjoy and read it because it most likely applies to you to! I’ve been working at RB for two months now, and I find it very fascinating by one of our brands – Durex. It’s [...]

Make an Impact!

Thursday, September 29th, 2011

This week I have been busy impacting the Profit & Loss (P&L)! One of my personal objectives for this year on the graduate program is to improve my knowledge and understanding of the financial side of RB. Both the Sales Analyst and Assistant Brand Manager roles are highly focused on numbers. Why? Because RB is [...]

Out of Office Reply: Take a Hike!

Thursday, September 8th, 2011

 Over the past few days, my team and I were in Gatlinburg, Tennessee, for a marketing research project.  We were able to head out into the field for a truly amazing experience.  Unlike the usual analysis done in the office, our project was conducted at The Great Smoky Mountain National Park.  We all hiked through [...]

Work Hard, Play Hard!

Tuesday, September 6th, 2011

It really goes to show if you put in the effort, it will pay off in the end. Recently, the Australian marketing team presented the 2012 Brand Plan. Brand Plan – those 2 evil words that would send a shiver down the spine of every marketer. They will mean longer hours, never-ending workload, extreme consumption [...]