Today, we’ve had an intern training session aimed at generating ideas on increasing brand awareness. There were interesting talks about our company’s values and goals and how we can help further develop and promote them. For us interns, the most exciting part of this is the role we can play in shaping the promotional strategy, [...]
Posts Tagged ‘Marketing’
Increasing Brand Awareness at Brazil RB
Tuesday, August 30th, 2011Demographics – An ageing population
Tuesday, August 9th, 2011I am sure most people reading this will have heard about the worlds ‘ageing population’. One of the most shocking statistics I have heard is that by 2015 Japan is estimated to experience a 175% rise in tax to support their aging population – find this shocking? The UK is estimated to experience the same [...]
Explore, learn and beyond – West Bengal, India
Monday, August 8th, 2011My journey with RB began when I was selected for the Summer Internship Programme from our campus (Xavier Institute of Management). I had a pretty interesting project which required a lot of travelling to small towns all over West Bengal (which happens to be familiar territory for me). I had to create a model to [...]
RCBK 101: Introduction to Reckitt Benckiser
Tuesday, July 26th, 2011Hi my name is Sezi, this is my first blog on myrbopportunity. I joined the RB Italy in March 2011 and im currently completing an internship in marketing. Segmentation, Targeting, 4P’s, 3C’s? As an aspiring marketeer at some point in our educational life, we all took the course “Introduction to Marketing”. We learned about the basics [...]
Mission for health – Campaign launch in Australia
Tuesday, July 19th, 2011This is my first blog despite being nominated blogger for the last 3 months. That’s because I’ve been so engrossed in my work! I’ve been working on the Dettol Mission for Health campaign launch in Australia – have you seen it? Basically the idea behind Mission for Health is all about doing more for the [...]
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