As a budding marketer, do you cringe at the thought of doing math? Are you like most others that believe that as soon as you graduate and embark on your career in marketing, you will never have to deal with numbers again? Whilst a marketing job will certainly get your creative and managerial juices flowing, [...]
Posts Tagged ‘Mortein’
Marketing and Finance: Like Trying to Mix Water and Oil?
Friday, April 30th, 2010Selling Mortein in India
Tuesday, March 9th, 2010
The other day my team and I were celebrating February’s success at a non descript open air hotel just outside town when dusk set in.
This typically means the onset of the malaria-carrying troops, and soon we were performing the ‘mosquito dance’ shifting from one leg to another.
After five minutes, a request was shot off to [...]
Bzzz Bzzz Bzzz: The extraordinary results of Mortein in India
Friday, March 5th, 2010At the beginning of every year, we have a budget to scale every month; every quarter and for the full year. I am now ‘two months old as an ASM’ and can claim to understand the finesse of the sales business.
I am responsible for a territory that is heavily dependent on wholesale (indirect distribution). This [...]
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