One of RB’s core values is that it allows daring ideas to thrive - these ideas then translate in to products that provide value to our consumers.

To mark the first batch of new ideas, we arranged an event to introduce them to the sales team.
The event was amazing; marketing and sales teams of different regions were there. The event kicked off with a motivating speech by our General Manager, Ali Ahmed Khan. He discussed the company performance with us and congratulated everyone on achieving double digit growth in 2009.And he told us the target for next year: Power growth – no looking back.This is the theme for year 2010 for RB Pakistan.

The marketing director Omer Shafiq and sales director Saad Mehmood Rashid told everyone about the plans for the year 2010. After that brand managers introduced the new variants.

Here are the details

Strepsils 1s:
Strepsils is available in strip format, but considering consumer demand RB Pakistan has introduced Strepsils in single pack format and named it Strepsils 1s.

Harpic Rose:
Harpic has been launched in the rose variant with a rose fragrance because research showed that consumers like the idea of this scent in their toilet cleaner.

Dettol Soap Sensitive relaunch:
In Pakistan winter has set in and this product has been positioned as an antibacterial soap for winter.

Dettol MPC pine:
This had only two variants, Citrus and Floral. MPC with pine fragrance is introduced to give consumer more variant choice.

Mortien Pashmena:
Mortein LED has been launched with a fragrance which means consumers are getting more value for money -they can get rid of mosquitoes and have fragrant air.

There was also a musical event to boost the morale of the sales team, and everyone really enjoyed it .

This is what I love about RB. Because we are in a culture that promotes entrepreneurship, daring ideas are actually allowed to thrive.
An open door policy fosters the generation of new ideas, and this launch event was the culmination of it.

Do you think you could work in this sort of environment? Are you bold thinking, driven and passionate about turning ideas into great execution?
Discover whether you are an RB person by trying our Virtual Career Game. You will be presented with a series of career-critical scenarios – make the right choices and you will find promotion in your grasp!

Last week we assembled all of our sales force. The target was to analyze the YTD results, clarify the main strategies and launch the new products.

We launched 13 new products. It´s a lot! For a short period.

Air Wick new fragrances were one of the main launches with Harpic Power Plus.
Vanish brought a consumer promotion that will be very significant to the brand building block NR. What`s more, the pest season control is starting now and we prepared a very strategic and strong plan to achieve the leadership (we are getting closer … just 0.3% behind our main competitor).

See you soon. We are in rush moment…

Marcus