As a budding marketer, do you cringe at the thought of doing math? Are you like most others that believe that as soon as you graduate and embark on your career in marketing, you will never have to deal with numbers again? Whilst a marketing job will certainly get your creative and managerial juices flowing, [...]
Posts Tagged ‘NPD’
Marketing and Finance: Like Trying to Mix Water and Oil?
Friday, April 30th, 2010The best time of year for a Marketer is now
Saturday, July 11th, 2009I would argue this month is the most important and exciting month for a Marketer working in Reckitt Benckiser.
1. I’m developing my Brand Plan for next year
2. I’m finalising all the marketing mix activities for my New Product (NPD) that’s launching into market this September
Every brand has a Brand Plan which is written a year [...]
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