At RB, you hear a lot about brands, because when you really boil it down, our powerbrands are what all of us, both those in marketing and beyond, work to build and maintain each and every day.
However, what I think is even more important than the powerbrands of the products are the powerbrands of the people behind them.
As a Demand Manager, I’m accountable for my own brands, such as Airwick, Cillit Bang and Nurofen. They’re all big brands that operate in very competitive markets. Being and remaining successful in this environment requires the ability to react immediately and with speed to market changes. This is where my department steps in. It’s our [...]
Hello, everybody! Starting from today I’ll tell you about my life at Reckitt Benckiser… Last week we were told the news that RB Russia decided to breathe new life into the Dosia brand. One morning everybody found examples of updated Dosia product on the desks. I know that great efforts were taken for this launch. [...]
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