Reckitt Benckiser » print http://www.myrbopportunity.com Reckitt Benckiser, RB, the company that makes Vanish, Airwick, Finish, Veet and many leading brands… whatever you’d like to call us, we’re one of the world’s fastest-growing companies in household, health and personal care products. We want to give you a window into our world and see what ‘opportunity’ means to us. We’re one of those places where no two days are the same, where you’re expected to put your money where your mouth is, challenge the status quo, and do it fast. Whatever ‘it’ is. Our bloggers will be sharing with you their thoughts and experiences to give you a real understanding of the breadth of global opportunity here and the diversity of RB, Many will be people who are on graduate or management trainee programmes and some will be well established in their careers here. Tue, 31 Jan 2012 11:33:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Bloodsucker proves a winner! http://www.myrbopportunity.com/2009/12/02/bloodsucker-proves-a-winner http://www.myrbopportunity.com/2009/12/02/bloodsucker-proves-a-winner#comments Wed, 02 Dec 2009 10:48:56 +0000 Eva http://www.myrbopportunity.com/?p=2301

Last week I shared with you the great Aerogard outdoor campaign which will be  running throughout summer in Sydney.

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Even better news this week as Aerogard’s ‘Don’t Give Blood’ campaign has been selected as best print ad of the week from website Best Ad on TV (competing against other international campaigns)

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The success of Aerogard’s ‘Don’t Give Blood’ has led to the campaign being extended into radio, large formats and new mediums such as ATMs!

]]> http://www.myrbopportunity.com/2009/12/02/bloodsucker-proves-a-winner/feed 0 Moustaches and blood? RB’s eye-catching marketing triumphs again http://www.myrbopportunity.com/2009/11/27/moustaches-and-blood-now-that-ive-got-your-attention http://www.myrbopportunity.com/2009/11/27/moustaches-and-blood-now-that-ive-got-your-attention#comments Fri, 27 Nov 2009 05:36:23 +0000 Eva http://www.myrbopportunity.com/?p=2225

Check out some of the great initiatives that RB’s marketing department have come up with!
Aerogard’s (a local RB Australian insect repellent brand) creative new outdoor campaign.screenhunter_01-nov-27-1620

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And Veet’s print ad which ran in conjunction with ‘Movember’.
During the month of November, Aussie males (including a large contingent from RB!) are encouraged to grow weird and wacky moustaches or ‘mos’ to raise money for men’s health.

]]> http://www.myrbopportunity.com/2009/11/27/moustaches-and-blood-now-that-ive-got-your-attention/feed 1 RB Vanishes in freak Sydney Dust Storm! http://www.myrbopportunity.com/2009/09/25/rb-vanishes-in-freak-sydney-dust-storm http://www.myrbopportunity.com/2009/09/25/rb-vanishes-in-freak-sydney-dust-storm#comments Fri, 25 Sep 2009 00:09:44 +0000 Eva http://www.myrbopportunity.com/?p=1663

Many of you may have seen the media coverage on the freak dust storm that blanketed Sydney for most of Wednesday morning.

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What was more exciting for marketers was the great opportunity to get caught up in an advertising storm with Vanish leading the charge.

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