So, where has he been recently, you’re probably asking yourself, this guy with
the backpack on the photo on the front page of the Reckitt Benckiser blog?
Well, I put my headlight on and some provisions in my backpack, joined a French rope team and descended into the deep vaults of Reckitt Benckiser information systems (IS)!
That’s [...]
Posts Tagged ‘project management’
Man with a mission
Wednesday, November 11th, 20094 essential terms at RB – or how our entrepreneurial culture flies
Wednesday, October 14th, 2009
1. Insights
Whether it’s identifying an unrevealed consumer belief or the way that shoppers behave, we are relentlessly on the lookout for insights to drive product development and communication.
As a mentor at RB once told me, you can tell it is a good consumer insight if you find yourself nodding by the end of the sentence.
2. [...]
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