Posts Tagged ‘Strepsils’

The best time of year for a Marketer is now

Saturday, July 11th, 2009

I would argue this month is the most important and exciting month for a Marketer working in Reckitt Benckiser.
1. I’m developing my Brand Plan for next year
2. I’m finalising all the marketing mix activities for my New Product (NPD) that’s launching into market this September
Every brand has a Brand Plan which is written a year [...]

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We all make a positive difference to the environment every day at Reckitt Benckiser

Monday, June 29th, 2009

Friends of mine who work in careers ranging from medicine to charity have asked how I feel ethically about working in such a large corporate organisation with a mission to make profit.
I say that I’m extremely proud because Reckitt Benckiser is unlike any other I know.
I don’t blame them for being curious about the corporate [...]

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