First of all for by means of an introduction my name is Fred Joseph and I am global Chief Digital Officer for ZenithOptimedia – the media agency for RB, helping them to plan, execute and measure their ads across all media, TV, radio, press, and of course online. Media Landscape As you may know, the [...]
Posts Tagged ‘TV’
How RB have revolutionized their media selection in a changing global media landscape
Monday, February 28th, 2011The tricks of movie making you’ve never heard about
Friday, September 4th, 2009Hi there! Here I am again with my new story! Working in the marketing department I’ve always been interested in new RB video advertisements on TV (I will call them TVC it means Television Copies), especially the process of its production. And recently I’ve had a chance to see the real TVC shooting “live” [...]
Is it Advertising or is it Art?
Thursday, August 13th, 2009Whilst I was on holiday in NY, I stumbled across this piece of street art, Ironically the same day I went to see Andy Warhol’s famous Campbell’s Soup. An image that could be viewed as essentially an ‘advertisement ‘ for tinned soup has evolved into one of the most iconic images of pop art. [...]
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