Click photos to see profiles
“Get comfortable being uncomfortable”. A quote I was given while interning during my junior year of college. Although I did not fully understand the true meaning of this quote, I quickly learned what it meant shortly after becoming a sales analyst at RB. Just when you think you’ve got a hold on a given system, [...]
Deborah Wilkes is Editor & Publisher of OTC bulletin, the business newsletter for the consumer healthcare industry. Co-founder of OTC Publications Limited, which launched OTC bulletin in 1993. Deborah is Chair of the Judging Panels for OTC Bulletin and OTC Marketing Awards, and is actively involved with industry bodies and is regular speaker at industry [...]
I never thought I would get to write that as a headline – but that’s exactly what happened in Chennai this month! Working in the scientific services group, one of our roles is to support claims, demonstrations and approve marketing communications for the brands we support. Demonstrations are a really powerful tool in communicating with [...]
Hi all! I was thinking about what to write but thought… maybe it’ll be more interesting if I spin this around. Can I ask for thoughts from you readers out there for an upcoming project? As I mentionned on my last post, I’m a sales executive for a Key Account in Brazil (which essentially means [...]
I guess the most important question for a brand team is: who buys our products? It’s time to change your toys? One of Durex’s ads displayed alongside our product range in our Mannheim Germany office It seems to be a very simple and down to earth question at first, but you’ll be surprised at how [...]
Last week I needed to check prices on a few products and in the store I used my smart phone to scan the barcodes. POOF! In under 10 seconds (I still have the iPhone 3) prices for multiple retailers, product descriptions, user reviews and “buy it now” options all appeared on my phone. This was [...]
Mark Choueke is group editor of Marketing Week, the UK’s leading business weekly magazine for professionals working in the marketing and media industries. He appears regularly on television, radio and in the UK national press as an expert on all issues relating to business, marketing, brands, communications and consumer behaviour. What’s the FMCG marketing scene [...]
Hello all, the reason for my absence from my blogging duties is because I have been in Hawaii! Yes, living it up in the sun, sand and sea… and attending the Australian commercial business 2011 conference! A big part of RB’s culture here in Aus is celebrating our achievements, and as we are on-track to [...]
Before… As many of you will know, the assessment for RBs graduate scheme spans several interviews and assessment days. At each, you get to understand a little more about RB culture from third parties and our employees themselves. The more I got to know about the RB culture the more I was excited by it… [...]
Loading ...
English