I would like to tell you about new project I’m involved in.
I talked last week about a large Reckitt Benckiser campaign here in Russia for the dishwasher brand Calgonit in my post Striking to Make a Difference to Women.
My new project is also closely connected with cooperation in RB, and the promo action is planning to start at the beginning of September.
The essence is the following: every person who is going to buy a vacuum cleaner of a certain brand and model will get a promo present from RB - Vanish Carpet Cleaner + Calgon + Cillit Bang.
And my role in this is to prepare these presents.
Of course it doesn’t mean I will need to pack them myself! But coordinating the process of packaging creation is rather challenging and needs discipline.
I need to keep in mind/ in my notebook / in my diary what should be confirmed, what should be issued, what should be requested, as well as all the terms and prices.
I coordinate the process with technical specialists who give me advice on better execution and with the agency to make the attractive promo stickers and vacuum cleaners manufacturers accordingly.
I think it is a good experience in negotiating.
So as soon as the project is executed I will share the results.
Tags: Promo, Vanish Carpet Cleaner








