Archive for March 24th, 2010

Reckitt Benckiser who? Revealing the power behind the Powerbrands

Wednesday, March 24th, 2010

My colleagues and I were at the University of Sydney in March to promote the RB Commercial Graduate program to prospective graduates. Reckitt Benckiser who? It wasn’t surprising that students had no clue who we were. But when we started listing about our brands – Strepsils, Nurofen, Pine-O-Cleen and Napisan, they were more inclined in finding [...]