Let me briefly lead you through the background of Profile Me. It is a career counselling game based on statistical probability which was developed taking into account the core values of RB which are Achievement, Entrepreneurship, Team Spirit and Ownership.
Most people go on to make wrong career choices in their lives which they regret 20-30 years down the road simply because they did not receive the right career advice. It is important to get good career advice right from the beginning. However, given the scarce opportunities in a competitive world, such advice is not at the reach of many. This is where Profile Me comes into play. It is not just a game. It is the only psychometric test that combines visual imagery and hypothetical scenarios which help you identify your strengths and weaknesses to get greater self awareness about yourself. It constitutes questions people love to answer. The questions are fun, a bit cheeky, and creative. The feedback is also very direct and reflects a lot about a person who takes the test seriously.
Profile Me is useful as it relates to things that truly matter in the professional world and gives practical feedback for making career choices that are relevant and truthful. The best trait of Profile Me is that it reveals what kind of profile works best under certain circumstances and not about having the best profile. It is a handy tool for people who want to pursue careers in marketing. Given the fierce digital environment and the fast paced organizations we operate with day in day out, being a good marketer is challenging. It requires having a deep understanding of branding in order to brand products.
Now we have moved into an age where digital media has conquered the industry by storm. Competition is fierce and new skills have to be acquired from time to time to keep up with this changing pace. You should be proactive and constantly do a self-assessment to understand your true position and where you want to go in the future. Know Thy Self.