Posts Tagged ‘Vanish’

Airing our dirty laundry in public…

Friday, December 23rd, 2011

I never thought I would get to write that as a headline – but that’s exactly what happened in Chennai this month! Working in the scientific services group, one of our roles is to support claims, demonstrations and approve marketing communications for the brands we support. Demonstrations are a really powerful tool in communicating with [...]

All in a day… Managing complexity, GM and profit

Thursday, October 27th, 2011

Sitting in the Scientific Services Group (SSG) , which is part of RB’s Research and Development (R&D) department, your work has a huge impact on the profitability of a really exciting region! Your ability to affect profitability can happen in much shorter timeframes than in category development as this department focuses on new product developments [...]

Make the world YOUR Oyster

Monday, October 10th, 2011

International opportunities Before I started working at RB, I went travelling for 3 months… and I LOVED IT! I was pretty sad to come home and realise that this wouldn’t be possible again for a long time. Little did I know, but RB would offer me some amazing travel opportunities. RB really has been the [...]

Branded!

Tuesday, October 13th, 2009

Last week I received an e-mail from the Marketing Director in Germany introducing a new internal project to his team. It’s called “brand ambassador”. As Mark stated: “Reckitt Benckiser stands for strong brands and their people, who are passionate about it. Therefore it is our aspiration to make every RB Germany employee an ambassador for our [...]

RB Vanishes in freak Sydney Dust Storm!

Friday, September 25th, 2009

Many of you may have seen the media coverage on the freak dust storm that blanketed Sydney for most of Wednesday morning. What was more exciting for marketers was the great opportunity to get caught up in an advertising storm with Vanish leading the charge.