Last week I received an e-mail from the Marketing Director in Germany introducing a new internal project to his team. It’s called “brand ambassador”.
As Mark stated: “Reckitt Benckiser stands for strong brands and their people, who are passionate about it. Therefore it is our aspiration to make every RB Germany employee an ambassador for our brands [...]
Posts Tagged ‘Vanish’
Branded!
Tuesday, October 13th, 2009RB Brazil Sales Convention
Monday, July 13th, 2009 Last week we assembled all of our sales force. The target was to analyze the YTD results, clarify the main strategies and launch the new products.
We launched 13 new products. It´s a lot! For a short period.
Air Wick new fragrances were one of the main launches with Harpic Power Plus.
Vanish brought a consumer promotion [...]
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